For your business’s email communications to be effective, they at least need to be delivered to the intended inboxes. Nowadays, attacks on your outbound email (e.g., spoofing, phishing, spam) are prevalent and on the rise. To combat these harmful campaigns that damage your company’s reputation—both online and in customers’ minds—MxToolbox offers a comprehensive array of products to ensure your messages are safeguarded, tracked, and delivered as planned.

Importance of DMARC

In addition to being the most significant aspect of increased email delivery, DMARC (Domain-based Message Authentication, Reporting, and Conformance) provides essential visibility into nearly all sources of where your email originated (e.g., internal mail servers, third-party providers, etc.) and where it was delivered (e.g., Office 365, Gmail, etc.).

In concert with SPF and DKIM, DMARC is an email authentication, policy, and reporting protocol that adds protection against fraudulent activity to messages sent from your associated domains. As mentioned, this protocol provides a holistic view of your email practices, which allows your business to recognize areas of improvement, as well as be alerted to potential issues with deliverability.

Another feature DMARC offers your company’s email is the ability for you to gain insight regarding hijacked messages purporting to be from your brand. Spoofing and phishing scams are rampant (and ever-increasing), so safeguarding your reputation is more important than ever. With DMARC implemented, email senders and receivers are able to work together to secure your customer emails while also protecting your company’s name from abuse via applied tracking measures.

Because DMARC allows recipients of your emails to accept, quarantine, or reject messages based on legitimacy, this mechanism gives you the opportunity to receive first-hand feedback and knowledge pertaining to your sent correspondence. In a variety of ways, DMARC holds the key to success for delivery of your vital business emails.

Go the Extra Email Mile

Implementing the DMARC protocol and becoming compliant are ideal steps to help safeguard your company’s email campaigns and brand. But, entrusting a DMARC report provider to offer unmatched visibility into tracking your outbound messages is just as crucial (if not more so). With MxToolbox’s team of experts overseeing the domains associated with your business and providing a bevy of helpful products to ensure high delivery rates, your email reputation’s in good hands. Utilize our data-driven intel and let MxToolbox guide your business to DMARC prominence. Your current and future customers will thank you!