DMARC Improves Email Delivery
Making sure your time-sensitive emails are delivered is a significant factor in helping your business function. This is where DMARC comes into play. The acronym DMARC means Domain-based Message Authentication, Reporting, and Compliance. In a nutshell, it is an email-validation system designed to provide visibility into your email delivery, as well as recognize and stop email spoofing.
The benefits of adopting DMARC for your company are substantial. Specifically, DMARC helps businesses through:
- Improved Email Delivery – Sending email that's DMARC compliant can improve email delivery to your customers.
- Email Visibility - DMARC provides report visibility into ALL outbound mail sent "FROM" you and 3rd-party providers you use (think Sendgrid, Marketo, etc.).
- Identifying Delivery Problems - DMARC also gives you insight into email authentication problems with SPF and DKIM that impact email delivery.
- Preventing Spoofing/Phishing Attacks - Once properly implemented, DMARC can prevent fraudsters from targeting your customers.
MxToolbox highly recommends that every company implement DMARC.
How DMARC Improves Email Delivery to Inboxes
Implementing DMARC directly benefits your email program by providing you with visibility to a wealth of information about the volume of email sent "FROM" your domain, as well as who sent it and where it was sent to (think Gmail, Yahoo!, Office 365, etc.). With this visibility, you can now build a clear picture of who is sending your mail legitimately and who is not (spoofing/phishing). Moreover, DMARC offers insight into the reasons for your messages failing to reach the inbox due to authentication problems (SPF and DKIM). With this additional benefit, you can identify and troubleshoot delivery problems that have likely been impacting your mail delivery for some time.
How to Start Improving Your Email Delivery with DMARC
- To improve your email delivery with DMARC, you can get started by creating a DMARC record and start receiving reports. (However, we do NOT recommend processing the reports on your own - they can quickly become overwhelming due to the sheer volume of report messages you will likely receive. Secondly, all reports are provided in XML, which can be a dousy to read and provide their greatest value when viewed as a whole).
- Recommended: The most effective way to improve your email delivery is to implement DMARC and leverage a tool such as Delivery Center. This winning formula gives you one view into all mail sent "FROM" your domain in an intuitive dashboard that features your email delivery performance based on all of the outbound sources you send mail from and those that might be spoofing you.