Does your email make the Inbox?

Is your email reputation to blame?

Getting your email to the Inbox is the most important thing you can do to get your message across. Customers naturally distrust email that arrives in the Junk or Spam folders, so your message is lost. MxToolbox Inbox Placement gives you the insight you need to monitor, manage and improve your email marketing reputation to make the Inbox!

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MxToolbox Delivery Center Inbox Placement

Inbox Placement Overview Page

What does Inbox Placement do?

MxToolbox Inbox Placement provides you with a simple, detailed report of where your email goes when you send email to Inbox Providers like Google, Yahoo! and Microsoft Outlook.com. Our report works with any email sending system, like HubSpot, Mailchimp, Marketo, Salesforce or 100+ more. We tell you if the email made it to the Inbox, got dumped into Junk/Spam or failed to make it to the mailbox entirely. With MxToolbox you know if campaigns, transactional or systems emails will be at risk, if your emailing reputation is problematic or if it’s the quality of your message!

Analyze Domain and Sending IP Reputation

Review Best Practices for Content

Fix Image or Link issues before sending the campaign

Analyze Email Headers for Compliance

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Comprehensive Email Delivery Analysis helps you get to the Inbox

Inbox Placement Status

Inbox Placement gives you the status of your email, whether you made the Inbox, got dumped to Spam/Junk or failed acceptance across major inbox providers. Know if your email will make the Inbox at major providers before you send your campaign!

Content Quality

Content is now a critical acceptance criteria for the Inbox. Poor email content can make your email appear to be spam even if your email passes SPF, DKIM and DMARC compliance checks. MxToolbox Inbox Placement provides you with detailed insight into the patterns and similarities between spam and your email that might make you miss the Inbox, including content issues, image counts, links and unsubscribe compliance.

Email Rendering

MxToolbox Inbox Placement renders your email and highlights each issue so that you can see visually how and where your email is breaking suggested best practices.

Adaptive Blacklist Detection

Blacklisting is a threat to reach the Inbox. MxToolbox Inbox Placement automatically detects blacklist reputation issues with your domain and sending IP addresses, enabling you to correct the problem before it impacts your email.

DMARC Compliance

DMARC compliance is a necessity for email delivery. Major inbox providers are now requiring DMARC to place the email in the Inbox or to add your BIMI logo to your mail. MxToolbox Inbox Placement tests each message for DMARC compliance, including underlying SPF Alignment and Authentication and DKIM Alignment needed to be DMARC compliant and then recommends the necessary changes to make the email compliant.

Google, Microsoft & Yahoo Bulk Sender Rules

Google, Yahoo! and Microsoft have new Bulk Sender rules that set limits on email marked as spam (under 0.3%) and requires DMARC Reject policies and one-click unsubscribe. Inbox Placement includes specific tests for compliance with Bulk Sender rules to enable you to maintain compliance. And, we regularly update these tests as Inbox Providers change their rules.

SPF, DKIM & DMARC Configuration

Email that fails SPF and DKIM compliance will likely be completely rejected. MxToolbox Inbox Placement performs a deep analysis of the email header and the configuration of the SPF and DKIM records to ensure that each record is properly configured and valid and that your email is compliant.

Inbox Provider Spam Rules and Proprietary Blocklists

Inbox Providers maintain their own rules for placing your email in the Inbox or dropping it to spam. Inbox Placement is specifically designed to proactively test your ability to make the Inbox at major providers. Your email can be DMARC compliant and still fail the Inbox due to proprietary blocklists, Content or Domain Reputation issues, which MxToolbox Inbox Placement helps you uncover.

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How does Inbox Placement work?

MxToolbox Inbox Placement gives you two options to test out the placement of your emails:

  1. Proactively send emails to our test inboxes - When you are crafting a new nurturing campaign, setting up a newsletter, testing password reset emails or billing notifications, send a test email copying our list of test inboxes. We’ll tell you how the email performs!
  2. Test every newsletter - Simply add our list of test inboxes to your periodical newsletter lists. Every time you send newsletters or campaign emails to these lists, you get insight into how they performed with the Inbox Providers!

Our simple approach makes it easy for you to start getting actionable information about your email campaigns immediately!

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How does Inbox Placement Work?

Inbox Placement Report with Rendering

Visualize your Email and Issues

MxToolbox renders the full email to give you a visualization of where our MxTips detect potentially risky content. You will see key aspects of your email, enabling you to determine if there are issues with the email that may prevent Google, Yahoo! or Microsoft from placing the email in the recipients' inboxes.

The Technical Email Header Analyzed

Email Content and Styles Rendered

Images Verified

Links Tested

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MxToolbox, over 20 years in Email Delivery

42K+

Domains Trust MxToolbox

100+

Blacklists Checked

6

Complaint Integrations

Users in

120+ Countries

Inbox Placement at the

Top 3 Providers

Millions

of Messages Processed Hourly

500+

DMARC Complaint Inbox Providers

1.2M+

DMARC Digests Processed Monthly

Popular Features of Paid Plans:

Inbox Placement

Check your email campaign for placement at Inbox Providers like Google and Outlook.com. Know if your campaign will make the Inbox and over a dozen analyses of why it might have failed or what to do to improve Inbox Placement. We even analyze Google, Microsoft and Yahoo! bulk sender requirements!

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Recipient Complaints

Get feedback on how your recipients perceive your email directly from Inbox Providers. Use Google Postmaster, Feedback Loops and other complaint mechanisms to make corrections to your email configuration and sending lists.

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Email Delivery Configuration Management

Get expert recommendations and management tools for key delivery technologies: SPF, DKIM and DMARC. Setup DMARC, migrate to a 100% Reject Policy, adopt BIMI, monitor compliance and manage on-going maintenance to your email delivery configuration.

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Adaptive Blacklist Monitoring

Monitor all of your sending IP addresses, including 3rd party senders, for blacklisting issues. Get insight into the reputation of your senders.

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Outbound + Inbound Mailflow Monitoring

Round-trip monitoring of your email sending and receiving latency to prevent issues. Detailed information including hops and delays along with alerts based on your thresholds.

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Onboarding Support and Account Walkthrough

Leverage our Expert support team to get setup quickly and then walk through your individual email delivery issues. We'll help you configure DMARC and understand how to use Delivery Center to improve your email delivery.

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SPF Flattening

Manage complex SPF setups easily and quickly and keep your email going. Too many companies demand you add them to your SPF records causing bloat. SPF Flattening reduces the complexity of your SPF record so your email can get through.

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Does Email Delivery sound too complicated?

MxToolbox has an expert team that provides a Managed Services approach to email delivery. Our team will help you through the process of adopting DMARC, managing email delivery best practices and proactively make suggestions to maintain the highest quality email deliverability.

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