The top Inbox Providers: Google, Yahoo! and Outlook.com, have adopted new requirements for what they consider "Bulk Senders" of email. These rules can restrict or even shutdown your access to their users. Get prepared today with MxToolbox Delivery Center!
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Bulk Sender rules are rules that apply to any domain sending email to Google, Yahoo! or Outlook.com. These rules are meant to protect their users from Spam, Phishing and other malicious email, by blocking suspect email before it makes the Inbox. While these vary slightly by Inbox Provider there are similarities that apply universally:
Bulk email is considered to be any email sent to multiple inboxes at a provider. Transactional email, like confirmations, or 1-to-1 email is not considered bulk.
Bulk Senders are classified when send more email than daily email threshold. This can be as low as a few dozen copies of an email campaign to as much as 5000 emails. Often, once you qualify as a "Bulk Sender", your email campaigns will always considered to be bulk.
Non-DMARC compliant email is considered bulk. You must have DMARC to even be considered for the Inbox as a bulk sender.
All email must have a 1-Click Unsubscribe setup.
Your Spam Rate must be under a specific threshold to make the Inbox. At Google this is 0.3% of total mail, or 1 in 300 emails. Being marked as spam by users will negatively affect your Inbox delivery.
MxToolbox Delivery Center has an Inbox Placement tool designed to help you navigate bulk sender requirements and reach the Inbox.
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MxToolbox Delivery Center includes in-depth Inbox Placement analysis to help you make the Inbox:
MxToolbox Delivery Center monitors your compliance to Bulk Sender policies to ensure you regularly achieve the Inbox!
Check your email campaign for placement at Inbox Providers like Google and Outlook.com. Know if your campaign will make the Inbox and over a dozen analyses of why it might have failed or what to do to improve Inbox Placement. We even analyze Google, Microsoft and Yahoo! bulk sender requirements!
Get feedback on how your recipients perceive your email directly from Inbox Providers. Use Google Postmaster, Feedback Loops and other complaint mechanisms to make corrections to your email configuration and sending lists.
Get expert recommendations and management tools for key delivery technologies: SPF, DKIM and DMARC. Setup DMARC, migrate to a 100% Reject Policy, adopt BIMI, monitor compliance and manage on-going maintenance to your email delivery configuration.
Monitor all of your sending IP addresses, including 3rd party senders, for blacklisting issues. Get insight into the reputation of your senders.
Round-trip monitoring of your email sending and receiving latency to prevent issues. Detailed information including hops and delays along with alerts based on your thresholds.
Leverage our Expert support team to get setup quickly and then walk through your individual email delivery issues. We'll help you configure DMARC and understand how to use Delivery Center to improve your email delivery.
Manage complex SPF setups easily and quickly and keep your email going. Too many companies demand you add them to your SPF records causing bloat. SPF Flattening reduces the complexity of your SPF record so your email can get through.
Whether you are an email novice, professional, marketer or technician, Delivery Center will help you get your message through.