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Marketo

Supports SPF Supports DKIM

How to Set Up/Modify SPF for Marketo

The following description addresses how to update a Domain Name Service (DNS) record to use SPF with your custom domain in Marketo.

To utilize a custom domain, the Marketo provider requires an SPF TXT record be added to the DNS record. This TXT record is then used by DNS to recognize email servers allowed to send messages on behalf of your custom/third-party domain. To determine whether a correspondence from the specified domain comes from an authorized messaging server, the recipient system relies on the implemented SPF TXT record. At that point, the message is either accepted, quarantined, or rejected by the email receiving system.

To implement SPF authentication for your domain, you will need access to your DNS records in the domain hosting account. Important: If you already have an SPF record, then you should modify that existing record. You must not have more than one SPF record.

For convenience, be sure to log in to your Marketo account to verify your domain and copy your TXT records. Marketo utilizes an include mechanism during the set-up process. For example, if you do not have an SPF record on your domain, the following scenario is the most common and would pass SPF:

v=spf1 include:mktomail.com ~all

If you do already have an SPF record on your domain, simply add the following to it:

include:mktomail.com

To create an SPF record for your domain name, follow these steps:

1. Log in to control panel for your domain DNS host

2. Create a TXT record with the following specifications:

v=spf1 include:mktomail.com ~all

3. Decide how you want to enforce SPF failures:

~all results in a soft fail (not authorized, but not explicitly unauthorized)

-all results in a hard fail (unauthorized)

?all is neutral (similar to no policy)

4. As shown above, enter your choice after v=spf1 include:mktomail.com

5. Save changes

6. Authorize additional email servers by adding their IP or server name after include:

v=spf1 include:mktomail.com include:othermail.com ~all

7. Save changes

How to Set Up/Modify DKIM for Marketo

To create a DKIM record for your domain name using Marketo, do the following:

1. Go to Admin section

2. Click Email, then DKIM tab, then Add Domain

3. Enter domain name used in Marketo emails as From Address, then click Add

4. Send Host Record and TXT Value to IT personnel for creation

5. After they confirm DKIM record addition, revisit Marketo, select your domain name, and click Verify DNS

6. When DKIM is enabled, all outgoing messages will be signed using your new DKIM key

As a user of this outbound email provider, Marketo customers are afforded DKIM signing because it supports that mechanism. By utilizing Marketo’s self-service portal, you can manually set up DKIM at your convenience via TXT records mentioned above. Overall, this Marketo product provides beneficial components (e.g., DKIM signing, custom DKIM records, self-service set up with TXT records) that result in a streamlined process.

DKIM/SPF Setup Highlights

The below sections highlight notable characteristics of setting up DKIM and SPF for this provider as well as highlighting advanced settings if offered by this Outbound Email Source.

SPF

SPF Include Tag Required

This outbound email provider uses an include mechanism to add this provider's IP space to your SPF. To get fully set up with SPF for this provider, you will need to take the provided “include” domain and add it to your SPF record. An example of an SPF record without an include tag is compared to one with the tag added below (the include tags added are denoted in bold).

 

Initial SPF Record:

HOST TEXT
yourdomain.com v=spf1 ~all

 

SPF record include added:

HOST TEXT
yourdomain.com v=spf1 include:sender.net include:new3rdparty.com ~all

 

DKIM

Supports DKIM Signing

Yes, this outbound email provider supports DKIM signing.

DKIM Setup via TXT record

This outbound email provider uses a TXT record to initiate DKIM set up. You will need to take the TXT record(s) provided to you by the provider and add them to your DNS via your DNS hosting provider.

An example of a DKIM TXT record is shown below.

HOST TEXT
s1.domainkey.yourdomain.com. k=rsa; t=s; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDPtW5iwpXVPiH5FzJ7Nrl8USzuY9zqqzjE0D1r04xDN6qwziDnmgcFNNfMewVKN2D1O+2J9N14hRprzByFwfQW76yojh54Xu3uSbQ3JP0A7k8o8GutRF8zbFUA8n0ZH2y0cIEjMliXY4W4LwPA7m4q0ObmvSjhd63O9d8z1XkUBwIDAQAB

This outbound email provider allows custom DKIM records to be setup.

DKIM Setup Process: Self-Service Dashboard

This email provider offers a self-service dashboard where DKIM records will be setup for the account. To get DKIM setup for this provider you will login to your account at this provider and proceed to the DKIM setup area.

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