When your specified domain doesn’t have the required DMARC record format for BIMI to work properly, an error occurs. This issue will cause BIMI to fail, which will render your logo unseen in customers’ email inboxes.
A BIMI error will occur in the following two situations:
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No DMARC record exists
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DMARC record doesn’t have protection set to quarantine or reject values
For BIMI to function as intended, at minimum, your DMARC settings must include the following criteria:
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v=DMARC1 with p=quarantine or p=reject
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v=DMARC1 is the first tag pair in the string (i.e., v=DMARC1; rua=user@mxtoolbox.com; p=quarantine)
To ensure your BIMI logo is displayed properly in your clients’ inboxes, it’s important to review your DMARC record layout. Any problems within the record will negatively impact your BIMI efforts and your logo won’t be visible. For example, Gmail’s service won’t render the image if your domain doesn’t have the correct DMARC setting.
Your Email Deliverability is in Jeopardy!
Blacklisting is a sign that you are not actively managing your email deliverability. Other technologies - SPF, DKIM and DMARC are now just as important to get your email placed in the Inbox of your recipients. If you aren’t managing email deliverability, your message may never be heard.
MxToolbox Delivery Center Features:
- Insight into your SPF, DKIM and DMARC configuration to ensure your sending email properly
- DMARC Compliance checks for all of your reported email
- Adaptive Blacklist Monitoring of all your email senders
- Recommendations for improving DMARC compliance and DMARC policies
- Event-based reminders for emergent issues and on-going maintenance
DMARC is a necessity for your business!
Learn More about Email Delivery