What Is Double Opt-In?
When a user signs up for an email subscription, a double opt-in (also referred to as confirmed opt-in) is provided by the sender to confirm the recipient's approval of receiving messages. Double opt-ins typically include a link within the email that the user clicks to verify their interest and consent to future emails. Once the process is completed, the user is added to the marketing campaign list.
Double Opt-in Steps
A double opt-in process is simple and includes the following steps:
- User signs up to receive an email list from a company.
- Automated confirmation email is sent to user and includes a link/code.
- User clicks the provided link or enters the generated code to confirm their email subscription.
- User begins receiving marketing campaigns from specific company.
Double Opt-in Benefits
If you decide to use a double opt-in option (MxToolbox highly recommends that you do), there are several benefits that come with it, including:
- Increases engagement: It shows that recipients are definitely interested in your company and products, so including a double opt-in improves engagement and produces better results for your email marketing practices.
- Reduces spam: This option helps clean up your email list and eliminates spam addresses because your recipients have all confirmed their interest.
- Meets legal requirements: It gives your company and marketers another layer of email security and protection from online fraudsters.