Privacy Policy

Updated: March 30, 2023

Thank you for visiting the MxToolbox website (the Website). This Privacy Policy ("Policy") describes how we collect, use, protect and disclose your Personal Data in connection with your access to and use of our websites, including, without limitation,, along with the features, functionalities, applications, and browser extensions available through our websites and other online services that include a link to this Privacy Policy (collectively, our "Websites").

We may update this policy from time to time. Any such changes will be posted on this page. We may also make you aware of any changes via email if you’ve shared your email address with us.

If you have any questions about how we collect, use, protect or disclose your Personal Data in connection with our Website, please contact us by email at

What is Personal Data?

When we refer to "Personal Data" in this Policy, we mean information that identifies, relates to, describes or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. Personal Data does not include information that is publicly available through government records or information that has been deidentified or aggregated in a way that it cannot be used to identify a specific individual.

What Personal Data Do We Collect?

Depending on how you use the Website, may collect the following categories of Personal Data about you:

  • Identifiers. Identifying information and contact information such as name, postal address, telephone number, email address, month, day, and year of your birth, internet protocol address ("IP Address"), unique personal device identifier, online identifier like a cookie ID, browser types, your internet service provider, operating systems, date and time you visited the Site.
  • Commercial Information. Products or services purchased, obtained, or considered, content of texts or emails you send to us, pages you click-on on the Site, the amount of time spent on the Site, or other purchasing or consuming histories or tendencies.
  • Internet Activity. Internet or other electronic network activity information for security purposes, including, but not limited to, browsing history, search history, and information regarding your interaction with an internet website, application, or advertisement.
  • Geolocation Data. Imprecise location information, like the city, state and ZIP code associated with your IP address.

What are the Sources of Personal Data We Collect?

We may collect Personal Data that you provide to us, that is collected automatically using technology, and from third parties in the ways described in this Policy.

Analytic Data. If you use the Website, we use technology to automatically collect certain information about your use of the Website and your device (collectively, "Analytic Data"). This information includes, but is not limited to, your IP address, geographic location, browser and operating system information, device identifier and how you interact with the Website.

Use of Cookies. We use cookies, web beacons, pixel tags and other tracking technologies (collectively "Cookies") on the Website to automatically collect information. A cookie is a small text file that our Website saves onto your computer or device when you use the Website. A Cookie can either be a "session" Cookie or a "persistent" Cookie. Session Cookies exist only for so long as you are visiting the Site and are typically deleted when you exit your web browser. Each time you visit a site that has implemented a persistent Cookie, the persistent Cookie is renewed, and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent Cookies through your browser settings.

Use of Cookies by Others. Our service providers or other third parties may use Cookies and other tracking technologies to track Site visitors across the Internet in order to understand how you get to the Website. We do not have access or control over these Cookies placed by service providers or other third parties. The Privacy Policy of each such service provider or third party applies to the use of their cookies and describes how they use the information they collect by placing third party cookies. This Policy does not cover the use of Cookies placed by others.

Information We Collect About You From Third Parties

We may collect Personal Data about you from third parties including online and offline sources, affiliates and advertising networks. For example, we may receive information about you from a partner when we jointly offer services or from an advertiser about your experiences with them. We combine that with the Personal Data we collect through the Website.

How Do We Use Personal Data?

We use Personal Data for the following business purposes:

  • Customer Service and Customer Communications. We may use Personal Data to: (1) to provide the products and services you purchased; (2) send you emails to provide you with alerts and updates about your purchases and engagement with the Website; (3) to respond to your communications with us; (4) those purposes in which you authorize or instruct us to use your Personal Data.
  • Account Management. We may use Personal Data to register and service customer online accounts on the Website.
  • Business Purposes. We may use Personal Data for business purposes including but not limited to: (1) carrying out our obligations and enforcing our rights arising from any contracts we have entered into, including, without limitation, any contracts between you and us; (2) operating and improving our products and services; (3) conducting statistical or demographic analysis; (4) customizing your experience with our website and mobile app; (5) preventing fraud; and (6) other business purposes permitted under applicable law.
  • Marketing Purposes. We may use your Personal Data to advertise and market to you including notifying you of special promotions, sweepstakes and contests, opportunities, surveys, offers and events via push notifications, texts, e-mail and other means. We also use Personal Data to serve you targeted ads.
  • Law Enforcement/Legal Purposes. We may use Personal Data to cooperate with law enforcement or other legal purposes including: (1) complying with legal and regulatory requirements; (2) satisfying contractual obligations; (3) cooperating with law enforcement or other governmental agencies for purposes of investigations, public safety or matters of public importance when we are legally required to do so or believe that disclosure of Personal Data is necessary or appropriate to protect the public interest; (4) protecting and defending against legal actions or claims.

Please note, we may use and disclose aggregated, anonymized or de-identified information that does not identify any individual for any lawful purposes ("Anonymized Data"). Our use and disclosure of such Anonymized Data is not subject to this Policy.

How Do We Use Analytic Data and Targeted Advertising?

Analytic Tools

MxToolbox uses Google Analytics and other third-party analytics provider software tools on the Website to learn more about how visitors navigate the Website and view content. Google Analytics will place cookies on your device that will generate information we select about your use of the Website, including your device’s IP address. That information will be transmitted directly to and stored by Google. The information will be used for the purposes of evaluating use of the Website, compiling reports on activity on the Website for our use and providing other services relating to activity on, and usage of, the Website. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google’s practices with respect to the Personal Data collected through Google Analytics are covered by Google’s privacy policy, available at You may opt-out of Google Analytics by visiting

Targeted Advertising

MxToolbox uses service providers and other third parties such as Google Ads to serve you internet-based advertisements. Google uses advertising cookies to allow Google and its partners to serve ads to you based on your visit to our Website and other websites on the internet. Google and the other ad networks use Cookies to identify your web browsing history and to choose which ads to display on their network websites. Those ads may include advertisements for businesses other than MxToolbox. You may opt out of personalized advertising from Google by visiting Ad Settings (

You may see advertising for MxToolbox products in your email or on other websites based on your browser behavior across websites. You may also see our ads on social media networks because social media networks use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you.

Who Do We Share Personal Data With?

To operate our business, we may share Personal Data with third parties, including:

  • Service Providers. We may share Personal Data in connection with the services our service providers provide to us, including, without limitation, order fulfillment, marketing, data hosting, payment processing, and fraud protection and prevention. We require these Service Providers to exercise reasonable care to protect your Personal Data and restrict their use of your Personal Data to the purposes for which we provided it to them. Of course, there is always the risk that a third party may intentionally or unintentionally mishandle your Personal Data.
  • Marketing Partners. We may share Personal Data with Google Ads and other third parties to facilitate the delivery of targeted ads, promotions and offers to you, on our behalf, on and off the Website. If you have agreed to receive marketing, and you can always opt out at a later date. To learn how to opt out of targeted ads and other marketing from us, see the below section titled "Your Consumer Data Choices."
  • Parties to Business Transactions. In the event of an anticipated or actual merger or acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Data. We reserve the right, in connection with these types of transactions, to transfer, share, assign, or m your Personal Data and other information we have collected to third parties or to authorize such third parties to use any such information including for due diligence as part of any of the transactions described in this paragraph. Any Personal Data you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.
  • Government and Law Enforcement. We may share your Personal Data with individuals or private parties where necessary to enforce and comply with the law, to protect our property or legal rights, for the safety of the public or any person, to prevent harm, to protect the security and integrity of the Website and any equipment used to make the Website available.
  • Any third party to whom you consent and/or instruct us to provide your Personal Data.

How Long Do We Keep Your Personal Data?

We retain your personal data for as long as necessary to provide our products and services to you. In certain circumstances, your data may also need to be retained for a longer period of time, such as when a legal hold or litigation hold (i.e., a prohibition of data deletion for the duration of the proceedings) is ordered in connection with an administrative or judicial proceeding. We will retain and use this information as long as necessary to comply with our legal obligations, resolve disputes and enforce our agreements, and then delete it.

How Can You Make Choices About Your Data?

We recognize that you may want to limit how your Personal Data is used and shared. We currently offer the following options:

  • Updating your Contact Information. You may update your contract information and communication preferences by contacting us as described below or logging into your online account.
  • Google Analytics. You may opt-out of Google Analytics by visiting
  • Limits on Targeted Advertising. If you wish to limit receipt of targeted advertisements, you may:
    • Click on the displayed icon on that advertisement to receive more information and you may choose to opt out.
    • Change your settings with individual browsers or ad networks. Specifically, you may opt out of personalized advertising from Google by visiting Ad Settings (
    • Visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance’s Consumer Choice Tool to opt-out of certain targeted advertising.

If you opt out, you may still receive online advertising from MxToolbox, which is based on your preferences or online behavior. MxToolbox uses multiple online advertising programs, so opting out of one program does not opt you out from all online advertising.

Please note, we have not yet developed a response to browser "Do Not Track" signals, and do not change any of our data collection practices when we receive such signals. We will continue to evaluate potential responses to "Do Not Track" signals in light of industry developments or legal changes.

Opt-Out of Marketing Emails.

If you sign up to receive electronic communications, you consent to our sending such electronic communications to you using the email address you provide. If you no longer want to receive electronic marketing communications from MxToolbox, you should use the "unsubscribe" button found on the emails you received, visit, or contact us and request to be unsubscribed. Your unsubscribe request or email preference changes will be processed promptly, though this process may take several days. During that processing period, you may receive additional marketing and other promotional emails from us.

Please note, opting out of these communications will only apply to marketing and other promotional emails and will not apply to any email or other communications we send to you for non-marketing purposes, including, but not limited to, emails and other communications about your interactions with the Website.

Opt-Out of Text Notifications.

You may elect to receive promotional text messages from us. When you sign up to receive promotional text messages, we will send you promotional offers and other information. To the extent, you voluntarily opt to have promotional text messages sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving promotional text messages at any time by texting "STOP" to our text messages. Please note, your ability to opt out of this does not apply to text messages we send to you for multi-factor authentication ("MFA") verification purposes.

How Do We Protect Your Personal Data?

We are committed to protecting the security of your Personal Data. We use commercially reasonable technical, organizational, and physical safeguards to maintain the security and privacy of Personal Data we collect and use in connection with the Website. Nevertheless, when disclosing Personal Data, you should remain mindful that there is an inherent risk in the transmission of information via the internet and mobile platforms. Although we take precautions to protect against the risk of unauthorized access to your Personal Data, we cannot guarantee the security of any information, including your Personal Data, that you disclose online and you do so at your own risk.


Third Party Websites

The Website may link to, or be linked to, websites not owned or controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Social Media

We are active on social media, including Twitter ("Social Media"). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Website and our Social Media pages any comments or content that you post on our Social Media pages. The Website allow you to connect and share data with Social Media platforms. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media platforms to facilitate those communications and features. The Website may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you access the Sites. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.


Children’s Privacy

We do not direct or target any piece of the Website to children under the age of 13. If we learn that we have collected the Personal Data of anyone under the age of 13, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 13 and discover that your child has submitted Personal Data to us, please contact us at We will make reasonable efforts to remove such information from our databases.

Shine the Light

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your personal information within the past year for direct marketing purposes, and (b) a description of the categories of personal information disclosed, by contacting us per the "Contact Us" Section below.

International Transfers of Personal Data

Information MxToolbox collects from you will be stored and processed in the United States. If you provide us information, it will be transferred to, processed, and accessed in the United States. In addition, we may also share your personal information with third-party processors in third countries.

Please note that the United States does not have a data protection level that the European Commission considers adequate.

Additional Information for Individuals Located in Europe

If you are located in the European Union, Switzerland, or the United Kingdom, you have certain rights with respect to your Personal Data. Following is a summary of those rights and additional information applicable to our collection and use of your Personal Data.

What is our Role when Processing Your Personal Data?

When you provide us with your Personal Data through our Website or to use our services, we serve as a data controller. When we act as a data controller, we determine how personal information will be utilized, in accordance with this Privacy Policy.

What is Our Legal Basis for Processing Your Personal Data?

Unless already stated above, we process your Personal Data based on the following legal interests for the following purposes:

Purpose Legal Basis Legitimate Interest in the Balancing of the Interests
Providing the website for the general public and for the purpose of enabling contact by customers and interested parties Performance of the contract or balancing of interests We have a legitimate interest in providing an Internet presence (website), also to unregistered users, to provide general information about our company.
Processing of orders and customer questions Contract performance
Collection of statistical information on the use of the website (so-called "web analysis") Balancing of interests We have a legitimate interest in receiving information about the use of the website, in particular to improve our services.
Identification of disruptions and assurance of system security, including detection and tracking of unauthorized access attempts and access to our web servers Satisfaction of our legal obligations with respect to data security and Balancing of interests We have a legitimate interest in eliminating disruptions, ensuring system security, and detecting and tracking unauthorized access attempts.
Protecting and defending our rights Balancing of interest We have a legitimate interest in asserting and defending our rights.
What are Your Rights Regarding Your Personal Data?
  • The right to access. You have the right to request copies of your Personal Data.
  • The right to rectification. You have the right to request that we correct Personal Data you believe is inaccurate. You also have the right to request us to complete Personal Data you believe is incomplete.
  • The right to erasure. Under certain provisions, you have the right to request that we erase your Personal Data.
  • The right to restrict processing. Under certain conditions, you have the right to request that we restrict the processing of your Personal Data.
  • The right to object to processing. Under certain conditions, you have the right to object to our processing of your Personal Data.
  • The right to data portability. Under certain conditions, you have the right to request that we transfer your Personal Data we have collected to another organization or directly to you.
How Can You Exercise Your Privacy Rights?

You may exercise your privacy rights by sending an email to We will respond within one month from receipt of your request.

Your Right to Complain to Supervisory Authority

If you believe that MxToolbox is processing your Personal Data in an incorrect or unlawful manner, please contact us at You also have a right to lodge a complaint with your local data protection authority. Further information about how to contact your local data protection authority is available at:

  • if you are located in the European Union,
  • if you are located in Switzerland,
  • if you are located in the United Kingdom,

Additional Information for Individuals Located in Canada

If you are located in Canada, you have certain rights with respect to your Personal Data. Following is a summary of those rights and how to exercise them.

What are Your Rights Regarding Your Personal Data?
  • The right to withdraw consent. Your consent is needed under certain circumstances. You have the right to withdraw your consent to the collection, use, or disclosure of your Personal Data for applicable purposes.
  • The right to access. You have the right to request copies of your Personal Data.
  • The right to rectification. You have the right to request that we correct Personal Data you believe is inaccurate. You also have the right to request us to complete Personal Data you believe is incomplete.
How Can You Exercise Your Privacy Rights?

You may exercise your privacy rights by sending an email to us at We will respond within one month from receipt of your request.

Contact Us

We welcome your questions, comments, and concerns about privacy. Please email us at with any questions or feedback you have pertaining to our privacy practices.